Fide Creative - B2B Marketing

Episodes

12 June 2026 • Episode 15 • 39:32

Better B2B Stories with Daphne Luchtenberg

Guest: Daphne Luchtenberg • Global Marketing Director • McKinsey Operations Consulting

What actually makes B2B buyers care? Daphne Luchtenberg cuts through the noise.

View episode →

7 May 2026 • Episode 14 • 32:03

Creative Briefs: The Most Important Step Everyone Skips

Most teams treat the creative brief like admin work. It's not. It is the difference between marketing that works and marketing that exists.

View episode →

6 April 2026 • Episode 13 • 46:03

Enterprise GTM with Sanjay Chaudhary

Guest: Sanjay Chaudhary • Head of Enterprise Marketing • SAP

Enterprise marketing is not about more campaigns. This episode explores how credibility, alignment, and customer insight drive real impact.

View episode →

9 March 2026 • Episode 12 • 45:23

The Importance of Knowing Your Customer with Prateek Mathur

Guest: Prateek Mathur • Head of Marketing • SAP SuccessFactors Asia-Pacific

Enterprise buyers do not move in straight lines. This episode explores why knowing your customer is the real key to B2B growth.

View episode →

22 January 2026 • Episode 11 • 33:29

The Realities of AI in Creative Production

AI is changing creative production, but it's not a magic shortcut. This episode breaks down what clients need to know before using it.

View episode →

9 January 2026 • Episode 10 • 36:32

Stop Writing Complicated Value Props

A strong value proposition is not a tagline. This episode breaks down how to simplify complex B2B offerings into a clear North Star.

View episode →

7 November 2025 • Episode 9 • 27:11

Creating Video Magic with Hugh Noonan

Guest: Hugh Noonan • Video Editor • Fide

Great B2B video is not magic. This episode unpacks the creative process behind turning complex business ideas into stories people can feel.

View episode →

8 September 2025 • Episode 8 • 23:04

Buzzword Detox

Buzzwords may sound smart, but do they survive the buzzer? This episode plays jargon police with vague B2B messaging.

View episode →

9 July 2025 • Episode 7 • 20:14

The B2B Video Explosion

Video is everywhere in B2B, but more is not better. This episode breaks down how to use video strategically, not just loudly.

View episode →

27 June 2025 • Episode 6 • 22.36

Humanizing B2B Marketing

B2B marketing does not need more polished sameness. This episode unpacks how to make professional services marketing feel human.

View episode →

20 June 2025 • Episode 5 • 25.15

How to be Proactive in a Reactive Marketing Environment

How professional services marketers can escape last-minute chaos by building sharper messaging, strong systems, and content that compounds.

View episode →

21 October 2024 • Episode 4 • 21:22

Building Non-Transactional Relationships with Shanil Ebrahim

Guest: Shanil Ebrahim • Partner • Deloitte

How to build relationships with clients that surpass the typical transactional vendor-buyer roles.

View episode →

27 August 2024 • Episode 3 • 21:22

Building a Digital Presence with Paul do Forno

Guest: Paul do Forno • Partner • Deloitte Digital

How to get yourself out there online to build authority in your market.

View episode →

15 July 2024 • Episode 2 • 23:50

Becoming the Expert with Gord Sandford

Guest: Gord Sandford • Partner • EY

What if your income and your passions didn't need to be separate things?

View episode →

8 July 2024 • Episode 1 • 27:37

Humility and Continuous Iteration with Dave Zager

Guest: Dave Zager • Global Workday FSI Leader • Deloitte

How to position your service as the go-to solution - not just another option out there.

View episode →

19 March 2024 • Episode 0 • 00:54

An Introduction to The Fide Podcast

Learn what this podcast is about in a short intro from host Daniel Beresh.

View episode →

Welcome to the Fide Podcast

Episodes

Better B2B Stories with Daphne Luchtenberg

Creative Briefs: The Most Important Step Everyone Skips

Enterprise GTM with Sanjay Chaudhary

The Importance of Knowing Your Customer with Prateek Mathur

The Realities of AI in Creative Production

Stop Writing Complicated Value Props

Creating Video Magic with Hugh Noonan

Buzzword Detox

The B2B Video Explosion

Humanizing B2B Marketing

How to be Proactive in a Reactive Marketing Environment

Building Non-Transactional Relationships with Shanil Ebrahim

Building a Digital Presence with Paul do Forno

Becoming the Expert with Gord Sandford

Humility and Continuous Iteration with Dave Zager

An Introduction to The Fide Podcast

Don’t just take our word for it. Take our expertise.