The Fide Podcast is for B2B marketers navigating the realities of enterprise go-to-market. Hosted by Fide Founder Daniel Beresh, the series explores the biggest challenges facing modern marketing teams, from AI and evolving ways of working to global complexity, internal silos and growing pressure to deliver measurable results.
Through conversations with experienced marketers and industry leaders, each episode uncovers practical strategies, fresh perspectives and proven approaches you can apply in your own role. Whether you're leading global campaigns, building alignment across teams or looking to sharpen your marketing impact, you'll leave every episode with ideas you can put into practice.
In Enterprise B2B, Go to Market is tough, especially rightnow. On one side, we have the rise of AI, and along with it, new tools and waysof working. On the other, we have stricter and more onerous demands from thebusiness to deliver results. And on top of it all, we have the age-old problemof running marketing inside matrixed, global organizations where siloes andduplicated work can quickly get out of hand if left unchecked.
The life of a B2B marketer has never been more fragmentedand uncertain.
I’m Dan Beresh, Founder of Fide B2B Marketing, and I createdThe Fide Podcast to help you solve these challenges.
To allow you to learn from experts in the space, talk aboutnew techniques, and ultimately help you to become a better marketer and to be moresuccessful in your career.
You're bound to leave inspired and ready to take ontomorrow's challenges. Subscribe wherever you listen to podcasts. And if you'relooking for help communicating your value, visit us on our website atfidecreative.com
