who we are

we're b2b's best friend

That means we’re not your typical agency. We’re marketing experts who know professional services and B2B firsthand. As a result, we’re a true partner. We deeply care about your success - in making your marketing look amazing and making you look even better. We’re not afraid to tell the truth and point out any blind spots. And we’ll push you to think differently and introduce you to new innovations. We can’t help it, it all comes from our name, inspired by the word ‘fidelity’ or ‘fidel’ in French.

You don’t have to hold our hand.

As former leaders in Big 4 consultancies, we hit the ground running because we get the pressure you're under and understand the sector. And we don’t stop until we’ve helped you get into the market with the right idea, message and medium, at the right time.

We work globally.

We're built to work across time zones, currencies, and cultures. Almost all of our clients have globally distributed teams. We make it easy to coordinate across oceans and develop work that resonates with audiences around the world.

Here are a few places where our clients work, and where our work has been published.

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Meet The Core Team.

You won't find another team with this kind of B2B and creative expertise elswhere. And unlike other agencies, where leaders only come to the first meeting, these leads will follow your project.

Dan Beresh | Founder

Former client-facing Creative Director at Deloitte Digital, Dan brings a deep understanding of the professional services landscape. Dan started his career as a commercial director in Hollywood, and he brings a creative-first lens to everything that Fide does.

Alex Furrer | Creative and Strategy Director

With over two decades in the industry and 15 years leading creative teams, Alex built her career with a balance of B2B and B2C because the best B2B work borrows from consumer brand thinking. Her philosophy is ‘great work that works.’ And she’s applied that thinking across brand launches top-of-funnel campaigns, digital and social, sales enablement, direct response, internal communications, documentaries, events, and experiential. She also teaches creative advertising.

Cynara Pinto | Client Experience & Accounts Director

Cynara is a client experience and operations specialist with nearly a decade of experience delivering integrated marketing and brand campaigns. She specializes in managing complex projects, aligning teams, and creating the clarity and structure needed to bring great work to life.

Joe Simone | Head of Video Production

Joe spent 11 years as a national video leader at PwC before joining Fide, and has spent his entire career in B2B marketing. Unsatisfied with conventional approaches, his creative always pushes the envelope of what’s possible in a consulting environment, pulling references from B2C and the latest trends to make cutting-edge work.

Our Values

Honesty & Accountability

We aren’t here to pull the wool over anyone’s eyes. We work as partners with our clients, co-creating solutions that maximize their investment in us. We are driven to create the maximum impact, and will speak up if we believe we’re going down a road that runs counter to our clients’ end goals.

Service

We exist to serve clients, and we wouldn’t be here without our many trusted partners. We put our clients’ goals ahead of our own, measuring success by the success of our clients.

Ethics

In our work, we are giving our clients a megaphone to communicate their message around the world. We believe that message should be an honest representation of their services, and should be based on verifiable facts. Above all, we exist to do the right thing. To that end, we do not engage in greenwashing projects.

we're b2b's best friend

You don’t have to hold our hand.

We work globally.

Meet The Core Team.

Our Values

Don’t just take our word for it. Take our expertise.