Video is everywhere. Whether you’re recording a keynote, sharing a strategy update, or promoting your team’s success, video is one of the most powerful tools for building connection and credibility—internally and externally.
But even the most seasoned executives can stumble when the cameras start rolling. That’s why we’ve compiled this guide: to help leaders show up with clarity, confidence, and authenticity on video. Whether you’re preparing for your first on-camera moment or fine-tuning your presence, these principles will help you deliver with impact.
Reading a script word-for-word often backfires. It flattens your tone, reduces eye contact, and makes you sound robotic. Instead, aim to internalize your key messages. Rework any script into a bulleted list of talking points and practice delivering them conversationally. Think of it less as a performance and more as a dialogue with your audience.
You’re the expert—your audience isn’t. That’s why you’re speaking. Avoid jargon and complexity, even in internal comms. Clear, concise language travels further. If you’re working with a trusted vendor, let them pressure-test your messaging from an outsider’s perspective. Speak as you would to a sharp but uninitiated colleague.
The goal of a shoot isn’t one perfect take—it’s capturing enough material to showcase your most natural and credible self. The first few takes are warm-ups. You’ll stumble. That’s normal. Try different speeds, tones, and styles—serious vs casual, faster vs more deliberate. Give yourself the freedom to experiment. That’s where the magic happens.
Video is visual. Static delivery flattens your presence. Use natural hand gestures to emphasize points and bring energy to your voice. Ask your crew how “wide” the shot is so you know what will be visible. Even when gestures don’t appear in frame, they still elevate your delivery.
It sounds basic, but the consequences of running late are real. Being rushed elevates stress hormones and disrupts your focus. Arrive early to allow for mic setup, lighting adjustments, and time to settle in. You’ll sound—and feel—more composed.
If you’ve been media-trained, you might associate cameras with scrutiny. But on a shoot, the crew isn’t interrogating you—they’re your advocates. If you’re a senior leader, they may hesitate to offer feedback (yes, even if there’s a flyaway in your hair). Invite their input. They’re there to help you shine.
Avoid patterns, solid white, or solid black. Choose medium-toned solid colors that flatter on camera. If possible, wear a jacket or a top with a lapel—these make it easier to attach a microphone. If that’s not an option, your crew will find a workaround, but it’s helpful to be prepared.
If there’s no makeup artist on set, apply what you’d normally wear with an emphasis on mattifying shine. If you don’t wear makeup, keep it simple: pick up some oil-absorbing wipes and dab your nose and forehead just before filming. These have been a staple in production kits for years—and they work wonders under hot lights.
A great video partner does more than operate a camera. They help you craft your message, understand your industry, and elevate your delivery. Don’t rely on flashy sizzle reels—they’re curated to hide flaws. Ask to see full-length examples of past work. And if you’re on the fence, ask for references. You’re trusting someone to shape your voice—make sure they’re up to the task.
We help consulting firms and professional services leaders tell their stories with impact. Get in touch to learn how we can help you build trust, engage audiences, and show up with confidence—on and off camera.
